Explore The Role Of A Trademark And How It Protects Your Business?


The term trademark is basically used for protection. As per the Australian Government, a registered trademark under the Trade Marks Act 1995 gives you initially the exclusive legal right to use, license and sell your intellectual asset in Australia.


This search will help you to provide both currently registered trademarks and the trademarks which are being applied for. Your trademark name Australia carries your reputation with it, and reinforces long-term relationships with your buyers.

Before you apply for a trademark, you can search IP Australia's Australian Trade Marks Search System to make sure the trademark you want to use is available.

A business name is one and only identification that you’ve in your business. Registering your business name doesn't give you full rights over that name-only a trademark can give you full rights.

Here, the owner of a trademark can apply for its registration. All you have to do is to register a business name if you are trading under a name that is not your own.

Registering trademarks are recommended as it can help you to get the right assistance of an industry expert to help to navigate the application process with the body that governs trademarks Australia.

Whether your business is big or small register trademark Australia would be a good idea for building your brand. This is an eminent way to protect your intellectual property as well as your standing in the market place.

Let’s Check Out Advantages Of Trademark Registration
  •  Exclusive Rights
  •  Builds trust and Goodwill
  •  Differentiates Product
  •  Recognition to product’s Quality
  • Creation of Asset
  • Use of Trademark symbol
  •  Protection against infringement
  •  Protection for 10 Years at low cost
  •  Global Trademark Registration
  •  Attract Human Resources

If you have a business that is related to any unique product or service to market and wants to form of branding such as – business name painted on the side of a truck, a trademark that is a legally enforceable way to protect it.


Trademarks are used as a way of protecting consumers. Consequently, those who are applyfor trademark Australia are under the protection of a professional agency through which proprietors can develop goodwill for the product or service and prevent other parties from exploiting the brand.

Try to be alert and aware that registration of a business name, company name or any domain name that does not give any exclusive ownership or any proprietary rights to use the business name only a trademark can give you that kind of protection.

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