Make your mark in business with none other than Seriously Trademarks.

Trademark protects your business identity from infringement. However getting exclusive rights to a trademark in Australia, New Zealand and the rest of the world is not without hassles. We at Seriously Trademarks take the hassle out from your business in registering your trademark and enforcing it.

Trademark is regarded as an intellectual property that a business or even an individual can own that is distinct from other trademarks in use. Even certain products and services can have trademarks.

To register trademark Australia, New Zealand and rest of the world, Seriously trademarks have professionals who do the process with their acquired expertise. It starts with the first business or individual proposes a trademark. But before a proposal is made, the business or their representatives, in this case Seriously trademarks, delves into a thorough search that the trademark proposed is not already in use.

Then to register a trademark, business or their representatives file an application to the relevant jurisdiction in which the trademark is being filed for. The relevant jurisdiction’s Trademarks and patent office do their own search that the trademark does not infringe upon an already existing trademark and complies with what constitutes according to the law as a trademark. Then there is a period that fixed for third parties to object to the trademark if they have a trademark that is being infringed. If third parties cannot satisfactorily prove that the new trademark does not infringe on their existing intellectual property. The Patent and trademarks office grants a registered trademark to the business.

Registering a trademark is not enough; the trademark has to be enforced through usage. If a trademark is not used by the business for a particular time period. The registration of the trademark stands to become void.

World intellectual property The organization oversees the enforcement of the worldwide trademark. The application has to be made to WIPO for registration of a trademark globally. The rules for registration and enforcement are more or less uniform locally and globally.

Recently there was a clash of titans in the smartphone industry. Apple sued Samsung for damages in billions for infringement of its trademark design of the smartphone. Samsung lost the case and had to pay billions of dollars in damages.

         

Many trademarks are household names, not just in Australia, but the world over.

 For example, kangaroo printed on Qantas is the trademark of the Australian national carrier. Similarly, McDonald's, Sony are trademarks recognized the world over.

To conclude, the trademark has to be arrived at after great diligence. Because the trademark is what a business is identified with. At Seriously Trademarks, professionals do the due diligence for newly created business or product lines. In case of infringement, the infringing party has to prove that it is holier than thou, and not infringing upon trademarks of an existing business.

Hence registered trademarks offer peace of mind to businesses, and that is what professionals in Seriously Trademarks aim for. To build a better world thorough businesses.