Register your trademark! Take it seriously.

If an owner of a business wants to safeguard his or her business. He or she has to ensure that no one else in their business domain is using the same symbols or mark or for that matter any combination of language or numerals or even sound and motion picture, that uniquely identifies the business.

 It isn’t just businesses that are identifiable by certain logos or symbols etc. Even products, packages, labels and vouchers can be identified with a logo or symbols, etc. When such a logo or a symbol is lawfully applied to the assets of the legal entity that owns, it is called the registered trademark, or just a trademark.

            Legislation in Australia follows, more or less the international standards after the constitution of World trade organization and world Intellectual Property Organization.  If you are serious about your business, register a trademark.

            A trademark that is owned by a legal entity can be licensed to another legal entity. No third party that does not possess the trademark can apply the trademark for conducting any part or for that matter, the whole of the business.

            If a business owner is using a trademark, owned by another legal entity, the latter entity can enforce the sanctity of ownership of the trademark and call upon the using entity to pay  for damages as the case is disposed off in the corporate courts.

 Seriously trademarks are in the business of protecting your trademark name Australia wide. We the seriously trademark also offer the services of protecting your trademarks globally by applying with the World Intellectual property organization on the behalf of business owners.

            Trademarks are often vigorously contested. A lot of companies often have to contest the trademark especially internationally. For instance, what would McDonald's be without the large yellow M. That is what the trademark of McDonald's is and that is what draws the crowds to McDonald's. These trademarks make these multinational companies very powerful. They give them a lot of leeways when negotiating for licenses or franchises.

            These days innovation in trademarks is also being witnessed. For instance, a start-up gets its product patented first and then it comes up with a trademark for its product. If the product is innovative and productive with large scale applications, the start-up makes a money with the trademark and product licensing.

 That is how Microsoft came into becoming a global entity that it is today.

Moving to Australia.  A large number of businesses are realizing the benefits if they were to register trademark Australia wide. Australia may not be home to a lot of fortune five company headquarters. But the business environment in Australia is booming. Why not be a part of the boom time. This is the best time to start a business with an idea. Register a product and process patents. In this age of ubiquitous information Accomplishment of the above is not impossible.